With MusicMaster on your side, you have a powerful advantage over your competitors - and that's why we're dedicated to providing all the resources you need to harness that power. When it comes to seeking outside help from consultants, we know you have many choices. To help guide you, we’ve established the all-new MusicMaster ProTeam, a group of experienced broadcast consultants who are available to assist MusicMaster clients with programming advice. While each may offer services covering many aspects of station success, we’ve handpicked them for the ProTeam based on their in-depth knowledge of MusicMaster and programming strategies.

ProTeam members will also be sharing instructional content and quick tips on our blog, newsletter and even at Genius Days. Visit our ProTeam page to learn more about what each consultant offers and how to get in contact with them. We’ll be adding more members to the page very soon, so be sure to check back often and watch upcoming newsletters for new content!

As part of the development of the all-new MusicMaster ProTeam, we're pleased to announce a new strategic partnership with Kristopher Jones and his company M3/Merge Music Media, the industry's leading custom music programming and music scheduling company.

MusicMaster CEO Laurie Knapp commented, "M3 and MusicMaster share a mutal interest in super-serving our clients. By collaborating with valued partners like Kristopher Jones, we can address the bigger picture in the radio station and maximize the benefits of both our services."

Kristopher Jones founded M3 in October 2015. The former VP of Programming and Music Scheduling Operations for Westwood One spent over 20 years leading the Custom Music Programming divisions for Westwood One, Dial Global, Jones Radio Networks and Broadcast Programming.

“Programming and scheduling music for networks, large and small groups and a myriad of individual radio stations requires robust, and customizable music scheduling software,” Jones said. “MusicMaster gives me the flexible tools I need to create great programming in any scenario. The MusicMaster team and I have built a long history of collaboration, development and trust. This partnership is the natural evolution; combining the best of what we do for those in radio who correctly insist that ‘my market is different!’ Great radio stations are tuned for their market and that's exactly what MusicMaster and M3 will do together… helping radio stay live, local and sound great.”

M3 provides expert music programming and music scheduling for radio stations and groups who want to improve their sound and take aim at their competition. Music accounts for about 80% of what your listeners hear. It’s a critical piece of your radio station’s success that often doesn’t get the time or expert attention that it deserves in a busy operation.

Radio stations that aren’t tethered to network McFormats or the consolidated programming of the big groups have a tremendous competitive advantage; they can be nimble and truly tailor their programming to their unique market.

MusicMaster + M3 will save you time and will pay for itself by improving the sound of your radio station. In radio today it’s all about investing in the tools and resources necessary to create great programming.

In the months ahead, Kristopher Jones will be shining a light on some of our valued partners and their “Successful Keeping it Local Stories” (S.K.I.L.S.). Read S.K.I.L.S. episode one below…

S.K.I.L.S. is about shining a light on the people who believe in the power of local radio and their success stories. We can all learn from each other…

Matt Wilson, the General Manager of the KSRM Radio Group, is a client of both MusicMaster and M3. Like most folks in radio he wears many hats. Besides being the GM, he's the Sales Manager, programs the country station, voice tracks two shifts and hosts a daily news talk show. Sometimes he answers the phone at the front desk too. Sound familiar?

The KSRM Radio Group is on the Kenai Peninsula, 140 miles south of Anchorage, Alaska. Their six stations serve an audience of about 50,000 people.

Kristopher Jones: What did you find when you took over the KSRM Radio Group and what changes did you make?

Matt Wilson: “When I arrived in 2003 all the stations were almost completely satellite based with very little local content. I took on the country station first. We unplugged the satellite and brought the programming in-house with MusicMaster and programming help from Kristopher Jones. Within one ratings period we doubled our competitor and by the next ratings period we had tripled the competition. We hired part time jocks to voice track and put on a live morning show. We have low overhead and large market programming. I found that for the price of a basic satellite format I could easily program the station, be live and local and have success.”

Kristopher Jones: You believed in the value of serving your local community and were determined to find a way to make it work.

Matt Wilson: “Yes, over the next few years we brought the Hot AC and Rock stations local. But running six stations I didn’t have enough time so I hired Kristopher Jones to do the music programming and scheduling for them. Once again, we doubled the ratings and the stations continue to be top producers in the market. Recently, we launched a new Classic Hits station and expect the same results.”

Kristopher Jones: So you chose tools and resources that allowed to take control of your stations to create great local programming?

Matt Wilson: “Exactly. MusicMaster is a key part of our station. The robust interface provides our stations with quality music scheduling and the flexibility to customize each hour or day. Partnering with M3 frees up my time. Kristopher Jones is virtually a member of our programming team. Our music programming is designed around our clocks and our market. With M3 I know that all the music on our stations is on target and through our conversations I’ve become a better music programmer and scheduler.”

Kristopher Jones: More stories like yours are out there…

Matt Wilson: “Being live and local is what keeps our stations relevant and successful. We increased the station revenues and public perception by taking our stations local. The community is invested in their radio stations. Don’t fall in the trap of a simple plug and play radio station. The tools are at your fingertips to be successful, you just have to reach out and grab them. That is why we continue our partnership with M3 and MusicMaster.”

MusicMaster's next big Genius Day event is happening in Hollywood at the All Access Worldwide Radio Summit on May 2nd. Everyone is welcome to this free event, whether you are attending WWRS or not - though we encourage you to join us at the show as well! The Genius Day will take place at the W Hotel from 8:30am - 5pm, concluding before the WWRS evening kick-off cocktail party. The day includes a FREE luncheon at the Wood & Vine Restaurant next to the W Hotel.

The MusicMaster team, including Founder/President Joe Knapp and MSC Jesus Rodriguez, will be there to demonstrate techniques that you didn't even know you were missing out on, diving deep into math and analysis tools to improve your rotations, while using advanced queries, layouts and customization options to speed up your workflow. You'll explore Rule Tree and Format Clock elements, so you can fully take advantage of all that MusicMaster has to offer.

In addition to all of that, we've just added a guest presenter to the roster: Kristopher Jones, founder of M3/Merge Music Media and new member of the MusicMaster ProTeam. You can read more about Kris in the articles above.

The event is coming up soon, so click the button below to reserve your spot!