Stop Listeners from Hearing Your Station! posted on February 11th, 2019
By Jesus Rodriguez
Have I confused you with the title of this blog? You are probably thinking why anyone would ever want to stop their listeners from hearing their stations. I tell this a lot to my clients “You need to prevent your listeners from hearing your station to keep your flow going. The second a listener hears something you may have taken them out of their subconscious that could have them change the channel.”
For me to explain myself let’s review the definition of hearing.
Definition of hearing. 1a: the process, function, or power of perceiving sound specifically: the special sense by which noises and tones are received as stimuli.
If you want to increase your TSL, you have to think beyond your song’s tempos and moods. We also have to consider the same for the items in between the records. We need to code tempo and mood for jingles, sweepers, and any other form of imaging. The majority of our radio listeners will listen to your station’s music in the background whether at work or on the road. If you schedule both your music and non-music items in MusicMaster, you have the ability to control the entire experience. Your audience might stop listening when something grabs their attention like a loud sweeper. Also, an imaging piece that has too many explosions, production effects and segues into a slow intro or ballad, or jingles that are just harmonically out of tune with the song that comes after it, can cause the person to wake up from a listening state of mind. It is important to devote as much time to your non-music items as it is to your music.
If you are not currently scheduling your imaging within MusicMaster, I would like for you to reconsider and I promise that you will notice a significant difference. This adjustment is so much better than having a random cart playing in front of each song. If you are scheduling your imaging within MusicMaster, I would like you to consider some of the following blogs to help you have a much better flow in between the songs than rotating an imaging category. If you need any assistance with any of the following suggestions, please contact your MusicMaster support representative.
Custom Rule Settings for Special Sets posted on January 14th, 2019
By Dave Tyler
I had an interesting call the other day. The client is a talented super-user at one of the great radio stations using MusicMaster and he had an interesting dilemma. He uses “Special Sets” to schedule customized Artist Intros into songs. He has 3 of these Special Sets in each hour but only wants them to play a maximum of once an hour and on top of that not always in the same spot. The first thought would be to use a Max Quota per hour rule or Min/Max rule of some sort but the problem would be that if we set it at 60 minutes then it would always become available at the same time. Here is our solution to this unique request.
We decided to re-purpose a Yes/No Field and then add a Time Separation rule to it. To begin with go to Dataset/Library/Fields. I clicked on the header for Type twice to list the fields in descending Alphanumeric order as you can see below.
It turns out there was an available “User” field that I could use. You may have a Yes/No field you are not using and you can simply directly enter the name(type) into Name and abbreviation. If for any reason you do not have a field available any of our Music Scheduling Consultants would be happy go “Under the hood” and add one for you. It is as easy as sending us your data. I renamed the field “Artist Intros”. Now I open my Artist Liners category and add the new Yes/No field to my layout by clicking on the Show/Hide Fields icon, locating the field and dragging into my layout.
Now when I return to my Artist Intros category I have the new field with empty boxes. Place a check mark in each box to indicate “Yes”.
Now we open our Rule Tree and open the “Unbreakable” folder for the Artist Intros category on the left and the Yes/No Rules on the right. We then dragged the rule into the Unbreakable folder and set it for 1:07 (1 hour and seven minutes) and saved the rule tree.
Remember our Programmer wanted to play only one an hour but have it rotate around the clock each hour. By setting it for 67 minutes it will schedule an Artist Intro (If available for that song) in say “Position 1” and then an Artist Intro would not be available for Positions 2 or 3 that hour therefore successfully keeping it one an hour but then it goes further because the setting is at 67 minutes it will also disqualify Position 1 in the next hour and be available for Position 2. In this way we are not only limiting how many can play in an hour to one but we are also forcing it to rotate into different positions within the hour and keeping it unpredictable.
At MusicMaster we love when you call us and want to accomplish something we haven’t heard of before! We are all lifelong radio programmers and jocks so we speak your language and get excited when you come to us with a new way of looking things and challenging us to make it happen. As always if you have any questions never hesitate to contact your Music Scheduling Consultant.