MusicMaster Blog

By Jesus Rodriguez

Never let voice track recordings go to waste again! Why have your on-air personality record one short segment once and then delete it? Why not use the voice track again? Did enough people hear the voice track that was only seconds long? Why not maximize it and use it again?

There are so many more questions I can ask but you get the point. In this blog, I hope to open your mind to that idea. This was originally targeted to smaller stations where there may only be a few on air personalities or none, like some streamers or HD channels. However, this concept can be useful for any station at any level for several reasons. What if your jock loses their voice or is ill and can’t come in to work? The remote jock that voice tracks lost power or internet and can’t do the tracks? Maybe give the jock a break and truly let them enjoy their vacation not having to voice track the days they are out. I mean, does it really count as a vacation when you still must do the work from your vacation time?

The goal is to save all your voice tracks in a category or multiple categories if you prefer so that you can repurpose them the same way you do your new music or your gold records. We will create a new multiple keyword field so you can give your voice tracks and songs any number of descriptions that will allow the proper voice track to play in front of the correct songs. This will allow you to create a massive library of voice tracks overtime and the more you have, the better it will sound because your listeners will not catch on.

For the first step, let’s create the multiple keyword field. You can do this yourself if you are using MusicMaster Version 7 or greater. On the menu bar go to Dataset, Library, Fields, then at the bottom left corner, click on Add Field. Create the settings as shown in the image below.

Press OK to create the new field and OK again on the Field list window to return to the database.

If you did not do so already you can create your Voice Tracking category and add your Voice Tracks information the same way you do with songs. In case you need a reminder of those steps, I included them in the links below with short 1 minute video clips.

How to Create a New Category Video:

https://youtu.be/FZ1azvQfAow

How to Add Music/Voice Tracks to Your Library Video:

https://youtu.be/ockIX0Ue3U8

Next, you will want to add your new field to your library layout so you can begin to label each of your voice tracks accordingly. This tells MusicMaster what they are, so that in the next step, I can show you how they will match up to the perfect song each time. Double click on that new field in your library layout to open up the Keyword entry.

Below are examples of a few of my voice tracks. Each voice track will have a description designating what songs they will be allowed to play in front of.

Voice Track 1: Only be allowed to play in front of Katy Perry’s “Firework”

Voice Track 2: Can play in front of any song where I also gave that song the keyword description of Listener Phoner. This is great for songs with long intros.

Voice Track 3: This Voice Track may be good in front of any song if all the songs have the keyword of Station Info in this same field.

Voice Track 4: This recording may only play in front of any Katy Perry song because it possibly is a generic topic about the artist that works any time of the year like “Did you know Katy is a huge fan of… Here she is on XYZ-FM!”

You will repeat this process with all your voice tracks and my personal recommendation is to only give your voice tracks one description. Another recommendation is to use voice tracks that are not seasonal or contain current events like “this week this next artist got a divorce” or “this artist will perform on the Channel 8 Christmas Special” 

So how do we match the voice tracks to the songs you ask? It is a similar process to what we did with the voice tracks in the previous step. I suggest taking note of the descriptions you created for the voice tracks so you can use those same keywords in the same field we created, but for the songs themselves. It is important that the keywords be written the same so they find their match later in the process.

You will want to go through every song and add all the keywords for voicetracks that will sound great in front of the song. In this case the more the better, because more options you have, the less likely to sound repetitive with your voice tracks.

For Katy Perry “Firework”, I included the following voice track keywords we created that are all allowed to play in front of this song.

How do we do the actual matching of the correct voice track to the correct song? This is where we use Special Sets in the clock positions where your talk breaks will occur. In your clock add a Special Set element position as shown below.

You will want to make sure that your Voice Track category is bypassed from the all-category section of the rule tree by right clicking on the bold MusicMaster Rule Tree and going to Rule Tree Properties as shown below to place a check mark on that category. This will prevent any other rules in the all-category section from affecting this category, and we can place any rule we need directly in the category, which I will explain later in this blog.

Also, go to the menu Dataset, Schedule, Schedule Properties to adjust the scheduling pass order. You will want your special set to schedule last, so move it to the bottom of the list so that your music schedules first followed by the voice tracking category special set to match. This is important because without the song in the log first, the voice track category will not have anything to reference to make the proper decision of which voice track to place in front of it. I also suggest you set the depth for the voice track category to 100% so it can dig in deep enough to locate the best option, should you decide to use additional rules.

We can take this a step further in the Rule Tree for the Voice Track category and add rules for the Voice Tracking field we created for things like Keyword Separation, so we don’t get the same tracks too close to each other or sounding repetitive. We can also add more rules, such as dayparting, so the right jock voice plays during the right shift. Minimum rest, Day or Play Offset, and other rules can help with the rotations, so the tracks don’t play as frequently or in the same positions, allowing you to maximize the voice tracks for weeks, months, even years.

Now for the fun part! Call all your friends and family members that owe you favors and have them record a lot of exciting voice tracks for your station. I also hear AI voices are sounding very realistic these days at reading back scripts, so maybe it’s time to hit the record button.

By Jesus Rodriguez

Have I confused you with the title of this blog? You are probably thinking why anyone would ever want to stop their listeners from hearing their stations. I tell this a lot to my clients “You need to prevent your listeners from hearing your station to keep your flow going. The second a listener hears something you may have taken them out of their subconscious that could have them change the channel.”

For me to explain myself let’s review the definition of hearing.

Definition of hearing. 1a: the process, function, or power of perceiving sound specifically: the special sense by which noises and tones are received as stimuli.

If you want to increase your TSL, you have to think beyond your song’s tempos and moods. We also have to consider the same for the items in between the records. We need to code tempo and mood for jingles, sweepers, and any other form of imaging. The majority of our radio listeners will listen to your station’s music in the background whether at work or on the road. If you schedule both your music and non-music items in MusicMaster, you have the ability to control the entire experience.  Your audience might stop listening when something grabs their attention like a loud sweeper. Also, an imaging piece that has too many explosions, production effects and segues into a slow intro or ballad, or jingles that are just harmonically out of tune with the song that comes after it, can cause the person to wake up from a listening state of mind. It is important to devote as much time to your non-music items as it is to your music.

If you are not currently scheduling your imaging within MusicMaster, I would like for you to reconsider and I promise that you will notice a significant difference. This adjustment is so much better than having a random cart playing in front of each song. If you are scheduling your imaging within MusicMaster, I would like you to consider some of the following blogs to help you have a much better flow in between the songs than rotating an imaging category. If you need any assistance with any of the following suggestions, please contact your MusicMaster support representative.

https://www.musicmaster.com/?p=4905

https://www.musicmaster.com/?p=7103

https://www.musicmaster.com/?p=6270

By Dave Tyler

I had an interesting call the other day. The client is a talented super-user at one of the great radio stations using MusicMaster and he had an interesting dilemma. He uses “Special Sets” to schedule customized Artist Intros into songs. He has 3 of these Special Sets in each hour but only wants them to play a maximum of once an hour and on top of that not always in the same spot. The first thought would be to use a Max Quota per hour rule or Min/Max rule of some sort but the problem would be that if we set it at 60 minutes then it would always become available at the same time. Here is our solution to this unique request.

We decided to re-purpose a Yes/No Field and then add a Time Separation rule to it. To begin with go to Dataset/Library/Fields. I clicked on the header for Type twice to list the fields in descending Alphanumeric order as you can see below.

It turns out there was an available “User” field that I could use. You may have a Yes/No field you are not using and you can simply directly enter the name(type) into Name and abbreviation. If for any reason you do not have a  field available any of our Music Scheduling Consultants would be happy go  “Under the hood” and add one for you. It is as easy as sending us your data. I renamed the field “Artist Intros”. Now I open my Artist Liners category and add the new Yes/No field to my layout by clicking on the Show/Hide Fields icon, locating the field and dragging into my layout.

Now when I return to my Artist Intros category I have the new field with empty boxes. Place a check mark in each box to indicate “Yes”.

Now we open our Rule Tree and open the “Unbreakable” folder for the Artist Intros category on the left and the Yes/No Rules on the right. We then dragged the rule into the Unbreakable folder and set it for 1:07 (1 hour and seven minutes) and saved the rule tree.

Remember our Programmer wanted to play only one an hour but have it rotate around the clock each hour. By setting it for 67 minutes it will schedule an Artist Intro (If available for that song) in say “Position 1” and then an Artist Intro would not be available for Positions 2 or 3 that hour therefore successfully keeping it one an hour but then it goes further because the setting is at 67 minutes it will also disqualify Position 1 in the next hour and be available for Position 2. In this way we are not only limiting how many can play in an hour to one but we are also forcing it to rotate into different positions within the hour and keeping it unpredictable.

At MusicMaster we love when you call us and want to accomplish something we haven’t heard of before! We are all lifelong radio programmers and jocks so we speak your language and get excited when you come to us with a new way of looking things and challenging us to make it happen. As always if you have any questions never hesitate to contact your Music Scheduling Consultant.