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MusicMaster Blog

MusicMaster Integrates with Listener Driven Radio posted on October 1st, 2009

Listener Driven Radio is software for radio built on the concept of crowdsourcing. LDR makes it possible for your listeners to go online, or to their Smartphone or iPhone, and offer their input into what plays next on your radio station. LDR is constantly absorbing listener input, song votes, and comments on music, and automatically adapting programming in real-time. Your audience can control your station’s on-air product within the parameters set by the Program Director. LDR also automatically feeds the radio station’s Twitter and Facebook accounts, helping to increase your listener tune-in.

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