More Than Just Music – Scheduling Promos/Liners/Events with MusicMaster posted on May 8th, 2014
More and more stations around the world are starting to use MusicMaster not only for music scheduling but also for the professional handling of their station’s on-air promotion activities. The benefit they see is in taking advantage of the already built-in and vast amount of functionality that MusicMaster offers when it comes to content management and scheduling. They use MusicMaster to schedule their jingles, liners, promos, and voice tracks.
Gunnar Astrup, Head of Music at Alsterradio 106.8 in Hamburg /Germany: “Thanks to the possibilities in MusicMaster, it was an obvious decision for us to start outsourcing and professionalizing the scheduling of our station’s on-air promotion.”
If you are interested in knowing more about the different options of using MusicMaster besides music scheduling, don’t hesitate to get in touch with us.
This picture was taken during a two-day MusicMaster “on-air promotion scheduling” training at Alsterradio 106.8 in Hamburg:
From the left: Gunnar Astrup (Head of Music), Maike Sieber (Music Director), Hannes Erdmann (Music Director), Benjamin Kanthak (Music Director), Steffen Schambach (Head of On Air Promotion), Alexander Schenk (On Air Promoter)