New From the MusicMaster Blog
by Jesus Rodriguez - Let’s talk about Attributes! Attributes are the codes you can give to a song to define its Gender, Genre, Era, etc. Specifically let’s talk about Tempo and Mood attribute codes. As obvious as it may seem to what the difference is between these two, you would be surprised at how easily the lines are blurred. I get calls at times asking why so many slow songs are playing next to each other or sad songs playing next to a slow song. The common mistake is that many music schedulers use Tempo Slow as Sad rather than the speed of a song. For some reason the misconception is that if it’s a slow song it must be a sad song. So, in their head they hear a slow beat as they are coding and give a happy slow track a slow tempo code based on the assumption that if it’s slow it must be sad. However, not all slow songs are sad songs and this can also be the case with up-tempo dance songs that have a sad message about a break up for example. My best examples are urban records right now.
by Paul Ziino - A client posed the following scenario. I am only using one clock 24/7. The categories always show up in the same place every hour. As such, those items at the end of the hour aren’t getting played very often—they’re dropped due to time updates in automation. I play primarily 80s pop, but have four positions per hour that are 90s, 70s pop, 80s rock, and 70s rock. Right now, that 80s rock drops almost every hour as it’s the last position. What can I do without rebuilding everything else that is working so well?
We looked at his clock. He has things spread out very well, so anything that strays from that core 80s pop sound is surrounded by that core sound. He still wanted one of each of those categories scheduled in the hour, but maybe he didn’t always need it to be the 80s rock that gets dropped. So, what did we do? Migrating Positions!