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"How To Improve Music Testing Response"
In each newsletter, we present a guest article from one of our MusicMaster ProTeam consultants. This month, Tracy Johnson of Tracy Johnson Media Group shares five ways to get better response rates and results from music testing.
Clock Editing - Keyboard Commands
There are definitely two camps. You are either in one or the other and wonder about the ways of those other guys. Are you the keyboard user or the mouse user? If you're a keyboard user, common editing options are available in the Format Clock Editor. [Del]ete, [Ins]ert, copy [Ctrl-C], paste [Ctrl-V] and clone [Ctrl-D] elements are all possible. Used in combination with the QuickEntry feature that gives you keyboard commands for every element type, you can now keep your hands on the keyboard to create and edit your clocks. Doesn't it just make you want to channel your inner cat and swat that mouse?To enable QuickEntry, first go to your Format Clock Editor Options and add the QuickEntry column to your view. You can now type directly in a row to add an element type there and specify some properties. For example, typing L2:00 will add a 2 minute lognote. For a full list of commands, see the table below or reference the program's Help entry. (Click image to expand)
by Jesus Rodriguez - Have I confused you with the title of this blog? You are probably thinking why anyone would ever want to stop their listeners from hearing their stations. I tell this a lot to my clients “You need to prevent your listeners from hearing your station to keep your flow going. The second a listener hears something you may have taken them out of their subconscious that could have them change the channel.”
For me to explain myself let’s review the definition of hearing: 1a: the process, function, or power of perceiving sound specifically: the special sense by which noises and tones are received as stimuli.
If you want to increase your TSL, you have to think beyond your song’s tempos and moods. We also have to consider the same for the items in between the records. We need to code tempo and mood for jingles, sweepers, and any other form of imaging. The majority of our radio listeners will listen to your station’s music in the background whether at work or on the road. If you schedule both your music and non-music items in MusicMaster, you have the ability to control the entire experience. Your audience might stop listening when something grabs their attention like a loud sweeper. Also, an imaging piece that has too many explosions, production effects and segues into a slow intro or ballad, or jingles that are just harmonically out of tune with the song that comes after it, can cause the person to wake up from a listening state of mind. It is important to devote as much time to your non-music items as it is to your music.
If you are not currently scheduling your imaging within MusicMaster, I would like for you to reconsider and I promise that you will notice a significant difference. This adjustment is so much better than having a random cart playing in front of each song. If you are scheduling your imaging within MusicMaster, I would like you to consider some of the following blogs to help you have a much better flow in between the songs than rotating an imaging category. If you need any assistance with any of the following suggestions, please contact your MusicMaster support representative.
The Art of Special Sets (Part Three)
Using Rules to Match Liners to Music
Matching Elements The Easy Way
by Brian Wheeler - Your consultant or regional PD calls and says "I want to take a look at your gold category. Can you send me a list?" Oh, man...how do I print that out again? I think I can do a quick print somewhere...I wish I could just drag this category to Excel and be done with it.”
Now you can. It is now possible to drag many data items from MusicMaster to other applications that can accept text data, such as Microsoft Word and Excel. A text description of the item being dragged will be pasted into the target application.
Use the dropdown menu below to view a list of stations and locations. Click a station on the list to visit its homepage and listen live!
MusicMaster in Music City
This month, the MusicMaster team traveled to Nashville for the annual Country Radio Seminar. To kick things off, we had Entercom's country programmers join us for a Genius Day, which wrapped up in the best way possible when Big & Rich stopped by to play a few tunes and pass around some of John Rich's Redneck Riviera whiskey!
The training vibe continued throughout the show, as 40 more MusicMaster users joined us during a hands-on programming session and walked through some MusicMaster features, including the Format Scheduler, Rule Groups, History Graphs, Check the Log, and more. MusicMaster pro users were on-hand to help out, including Brook Stephens (MD/KZPK, St. Cloud, MN, Leighton Broadcasting), Chris Huff (MD/APD KILT, Houston, Entercom), and Stacey Cato (Music Strategy Manager at CMT, Nashville, TN). We were also joined by Kristopher Jones, MusicMaster ProTeam member and M3/Merge Music Media consultant. After the workshop, programmers took home some additional learning resources, which you can download for yourself by clicking here.
While in town, we also made the rounds to visit some MusicMaster stations. First we visited Ryman Hospitality Properties and the legendary WSM-AM. During our visit, we spoke with WSM PD Jonathan Shaffer about how he uses MM to schedule an incredibly unique radio station. We also sat in with 25 year WSM morning host Bill Cody as he interviewed bluegrass fiddler Michael Cleveland on the Coffee, Country and Cody show.
Our next stop took us to Tuned-In Broadcasting and Lightning 100. During our visit to this independent and locally owned station, we spoke with PD Dan Buckley and Music Director Rev. Keith Coes.
Late that afternoon, we visited the Cromwell Group with station Buzz 102.9 and Classic Hits 93.3 WQZQ-FM. There we spoke with PD Dennis "Ace" Swartz and PD Chris "Zigz" Cox.
The following day, we visited Sirius XM and Music City Hero Kyle Cantrell. Kyle was fresh from his announced induction into the Country Radio Hall of Fame. Kyle has been a longtime MM scheduler and Raving Fan. He programs the Sirius XM "Bluegrass Junction" and "Southern Gospel" channels. You can watch Kyle Cantrell's Raving Fan video to learn about his illustrious career history as well as some of his MusicMaster tips.
Finally, on Valentine's afternoon, we invaded Nashville Public Radio with chocolate and stories to meet with Classical WCFL-FM and Classical WPLN-FM. Our visit was highlighted by meeting VP/Programming Anita Bugg, Music Director Nina Cardona, and IT Specialist Cameron Adkins.
Program Director - Entercom, Greensboro, NC
Clay Walker is the Program Director for Entercom’s WPAW, 93.1 The Wolf in Greensboro, NC as well as the Entercom Classic Hits HD2 Network. He can also be heard on the air weekdays from 10a-3p on The Wolf. In his own words, Clay has "the honor of leading the hardest working team of broadcast professionals in America…just sayin’."
He shares: "Fact is, there’s no other truly authentic format in America than Country radio. The songs we play are the bookmarks in the chapters of our listeners’ lives, and MusicMaster helps me connect those chapters to the passionate audience here in North Carolina. We as Program Directors constantly struggle to find the balance between the science in the songs we play verses the emotional connection our listeners demand. MusicMaster is on the front line to help me find that balance."
Clay sets an example by taking full advantage of what MusicMaster has to offer. He's constantly in search of new knowledge and ideas. As he says, "No longer do we have to settle for a certain set of results because ‘that’s how the software works’…instead, the team at MusicMaster has become an extension of our process – and when there’s an idea to enhance the listening experience, the MusicMaster Scheduling Consultants are more than accommodating, rather than trying to get us to fit into a one-size-fits-all-box. We pain ourselves to put our listeners first, and MusicMaster does the same for its client stations. I suppose that’s why I love having them on my team here in Greensboro!"
He continues, "We all wear a lot of hats as radio programmers these days – and sometimes we have to cut corners to get everything accomplished... but nothing is more important than what comes out of the speakers. So my MusicMaster rule tree helps improve my workflow - whether it's making certain we’re hitting certain Type and Sound Code rules, or we’re trying to make the perfect piece of imaging lay in front of the next song. I know without a doubt 93.1 The Wolf is not cutting corners in the places where it truly matters!"
On his other channel, Classic Hits HD2, Clay shares that MusicMaster helps him lay in a network music log, "while our local affiliates have effortless and unique station branding and sass! Twin Spins schedule effortlessly…era setups are perfect every time."
No doubt Clay is passionate about what he does. He says, "I’m proud to have the team at MusicMaster on our side. Couple that with our incredible Live and Local personalities – our killer Wake Up With The Wolf Show and our strong street game, there’s no doubt 93.1 The Wolf is the choice for country in Carolina." We're proud to have you on board with us too, Clay!
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