February 2018

MusicMaster Expands Development Team

MusicMaster Scheduling is expanding its development department with the addition of Jerry Parker as Director of Technical Services. Among his other roles, Jerry will create and expand relationships with MusicMaster’s real-time integration partners and increase adoption of the MusicMaster Nexus API. Jerry will also oversee deployment and implementation of MusicMaster Client-Server (CS), MusicMaster’s top-tier product for large radio enterprises that manage data and processing on a central server with remote client access.

A seasoned technical professional with over 26 years in the industry, Jerry was most recently Vice President of Operations at Presslaff Interactive Revenue (PIR) and was directly responsible for their Dat-e-Base suite of applications for Radio, Television and Print industries. Jerry provided operational strategies, goals, and action plans with concentrations in applications, database development, server farms, and IT support teams.  Under Jerry's leadership, PIR grew to become one of the largest providers of First-Person Databases and Marketing Strategies providing services to Media Businesses worldwide.

Prior to his work with PIR, Jerry started his career in technical services as an engineer in 1986 and served several companies such as Creative Data Planning, Bay Broadcasting, and Reservation Ranch. Focusing on strategic business development plans, he helped grow businesses by implementing technological platforms and equipment strategies to improve business efficiency. In 1999, he joined the executive team at Jones Radio Networks as Director of Engineering and managed their Day-Part and distribution technical platforms, delivering programming such as Delilah, Lia, Marie Osmond, and other talent to affiliate stations across the U.S. and Canada.

Scott Wirt, MusicMaster VP and CTO, commented: “Jerry is an industry veteran with a wealth of broadcast engineering and IT experience. I'm excited to see him helping our customers overcome challenges and finding the best ways to integrate MusicMaster into their workflows, as well as working with our industry partners to create great new MusicMaster experiences."

Genius Tour Continues on March 13 in Dallas

This past month, over 60 programmers took part in the MusicMaster Genius Day Tour during our stops in Atlanta, Washington DC and Cleveland. Our final stop for Spring will be in Dallas on March 13 at the MusicMaster headquarters. This meeting of the minds will include Founder/President Joe Knapp and our Chief Developer/CTO Scott Wirt. In addition to learning valuable strategy and new workflows, you'll have the opportunity to pick the brains of the MusicMaster team and share your ideas and feature requests. For more information and to reserve your spot for this free workshop, click here. Even if you can't make it to Dallas, there are still a few more chances to attend a Genius Day this year, including our Hollywood Genius Day on May 2 at the Worldwide Radio Summit, and the Minneapolis Conclave Genius Day in July. Learn more by visiting our Genius day page.


Some of our Atlanta attendees, including: Shane Finch (MusicMaster), Parker Tant (WPLZ-FM/Chattanooga, TN), Peter de Graaff (Cox Media/Athens, GA), Tony Lorino (Entercom/Atlanta, GA), Mike Marino (STAR 94.1/Atlanta, GA), Abby Jessen (WGNC-FM/Athens, GA), Stacy Scott (G100.1/Savannah, GA), Evan Pedersen (Cox Media/Athens, GA), Marion Davis (KISS 104.1/Atlanta, GA), Tony Kidd (Cox Media/Atlanta, GA), John Bryant (WAFJ-FM/Augusta, GA), Mia Mance (G100.1/Savannah, GA), Ray Haynes (Victory 91.5/Atlanta, GA), and Jesus Rodriguez (MusicMaster).

Some of our DC area attendees, including: Scott Wirt (MusicMaster), Hannah Pearce and Chris Chmielewski (98 Rock), Billy Brown (WV Radio Group), William Harrison (WETA), Candy Cintron (WLZL El Sol), Tori Kerr (Sirius XM), Jonathan “JR” Ruppel (Saga Harrisonburg), Steve Huber (WZBA), Brandy Lindsey (Harrisonburg Radio Group), Steve Davis (Entercom DC), Angelique Alston (WPGC 95.5), Dana McKay (WIAD-FM), Ken Merson (Sirius XM), Woody Woods (WV Radio Group), Matt Kelly (WV Radio Group), Nikkia Echols (Sirius XM), Sam Gallant and Megan Amoss (WTMD Baltimore), Marcellus “The Bassman” Shepard (Cool Jazz Countdown), Matthew Galler (WTMD Baltimore), Dave Wellington (Sirius XM), and Jesus Rodriguez (MusicMaster)
MusicMaster is Official Sponsor of Radiodays Europe

We love going to Vienna to enjoy the Kaiserschmarrn and the famous Wiener Schnitzel, so what a great coincidence it is that this year’s Radiodays Europe will take place there! From March 18 - 20, Radiodays Europe will be inviting radio professionals and radio aficionados from all backgrounds to discover new products and discuss new media challenges. The mission is to carry on good ideas and to continuously develop radio for its listeners. Together with our international partners, Top of Mind Media Branding from the Netherlands, BVMedia from Italy and SwissMediaPartners from Switzerland, the ON AIR team from Germany will be present at the MusicMaster Meeting Point and ready to show you the latest software features and answer your questions. You are sincerely welcome to join us at the Austria Center Vienna. Contact office@onair.de for more information or to make an appointment.

Upcoming Events
  Quick Tip

Clock Category Usage

Between the non-music items like liners and jingles and all the music categories you include in your clocks, it can sometimes be hard to isolate just how many of each music category you are playing. In your clock, select the pie chart icon and then the Category Usage tab. This will show you your categories subdivided between music and non-music so you can easily confirm that you are playing the correct number of Powers and Golds in each clock.


New From the MM Blog
Being the "New Guy"

by Brian Wheeler - It’s an odd experience to write a blog as ‘the new guy’. It’s not a bad place to be, being the new guy. I usually enjoy learning new things, and I consider myself a perpetual student in life. Returning to work for MusicMaster is definitely an education, especially since so much has changed from when I departed in 2003!

The changes were evident. The team had grown. The software is rich with features and modifications and has changed with the times and the needs of our users. Of course, I’d seen some of the new features while I was using MusicMaster myself, but you see the software differently when you are a Music Scheduling Consultant. You see the depth and breadth of the program. You begin to appreciate the magnitude of the tool at your fingertips. You also get an insider’s view of MusicMaster’s secret weapon: The people.

Continue Reading in Blog

Welcome to MusicMaster!

Use the dropdown menu below to view a list of stations and locations.
Click a station on the list to visit its homepage and listen live!


David Clementina

Program Director/Sales Manager at Curom Broadcasting - Curacao, Netherlands Antilles

David Clementina is the program director and sales manager at Curom Broadcasting in Curacao. He has been working in radio since he was a kid, having started a radio show in 2002 at 15 years old. He began working full-time in radio in 2010. Curom Broadcasting operates 3 stations in 3 different formats: news talk, AC and Hip-Hop. They began using Musicmaster for their Hip-Hop station 88Rocksorsou in 2017, and after a very successful implementation, plan to expand MusicMaster to their AC station.

David comments: "Having an overview of all the music and knowing when and how the songs are playing is very important to us. MusicMaster allows us to do just that. MusicMaster changes the way I do programming and has resulted in one of the most innovative things we have done at our radio station. After wandering around the MusicMaster booth for years, I decided to give it a go last year. I got tired of programming manually with cards and difficult schedule schemes. MusicMaster allows us to change the way we program our radio station. We were able to import and implement all of the clocks and rotations we did manually in the past. The integration has been very good. One of the best features for us is the integration of the commercial logs into the playlists. Before MusicMaster we used to print our logs, and now they are imported automatically into our playlist, eliminating printing. This results in a lot of savings for our company.

"There is not one thing that MusicMaster can’t do. Searching for particular songs in the database is made easy, and the schedules are clear. At the end of the year, you can also see the airplay of the songs. This made our Top 100 countdown much easier to compile last December. The beauty of MusicMaster is also that you can play around with it and try different things to see how they work for you at any time. After the experiments, I always look at the data to see how my changes have affected the rotation."

Shane Finch

VP of Business Relations - Ocala, FL

Like many of our MusicMaster clients, Shane started his on-air radio career at a young age and was fortunate to spend the next 35 years working with some of America’s finest media professionals. During that time, he was a jock and PD at a total of 13 stations in Iowa, Minnesota, Illinois, Wisconsin and Florida. Shane says, “I was empowered by others to be rewarded with many professional accolades and several “PD of the Year” awards. It was a dream come true!” In 2013, Shane joined MusicMaster and now works as the VP/Business Relations. Among his variety of duties, he manages and protects the relationship between MusicMaster and our many valued music schedulers. He also works to insure a consistent and positive relationship with our Nexus integration partners. In addition, he is instrumental in the planning and execution of MusicMaster’s trade show appearances, Genius Days and other public events.

Shane says: “There are many advantages and blessings associated with working with MusicMaster, but engaging with a highly skilled and creative international team is infectious. MusicMaster is a radio platform provider owned, operated and powered by radio people.” Shane’s encouragement for people in the radio industry is to “be a thought leader. The thoughts and words you use either build-up or tear down those you’re involved with. Also, realize how truly privileged you are to have the platform you’ve been given. Use the power of that platform very wisely.”

When not working, Shane enjoys spending time with his wife, kids and grandchildren (pictured below). He’s heavily involved in serving at First Baptist Church in Ocala, Florida. He also loves running the beautiful Florida roads through thoroughbred horse country. You can connect with Shane on Facebook or find him on Twitter as @FinchHawkeye.

MusicMaster, Inc.
MusicMaster.com

8700 Stonebrook Pkwy, #1167
Frisco, TX 75034
sales@musicmaster.com
469.717.0100