"How Short Attention Spans Should Impact Song Selection "
In each newsletter, we present a guest article from one of our MusicMaster ProTeam consultants. This month, Tracy Johnson of Tracy Johnson Media Group challenges programmers to think differently about music selection, and how to keep audiences from "skipping" to the next song - or the next station.
A Snapshot That Will Make You Smile
History Snapshot was a feature we introduced with Version 6 and with Version 7, we've made enhancements to give you even more flexibility in what you can do. You'll now find an Operation Button on the Schedule Calendar that you can enable. The Schedule Key Mapping list now includes History Snapshot so you can run this on the date you are editing. Export to Automation and Log Reconciliation now both have options to run this as well. Should you Unschedule a log, you can have corresponding snapshots removed. Finally, if you need it, you can also create a printed report now. Even with new features, we continue to innovate to provide you with more tools to put the information you need at your fingertips.
by Marianne Burkett - MusicMaster has always had a find “matching” values feature in Library Maintenance where you put your cursor on any field and click the magnifying glass with the “=” icon and songs with the same value would pop up. In Version 7, we’ve gone a step further. Right next to this icon is a magnifying glass with a “squiggly” equal sign – Find Similar Values.
You can pick and choose which fields to use for this feature. Any one, or multiple attribute fields. Open your Field Editor… (Dataset/Library/Fields). You’ll see the “Attribute Fields” under the column “Type”. Note the header “Similar”. In the sample above, I have Energy, Mood, Role, Sound and Type checked. Anytime you make changes in the Field Editor, be sure to click “OK” to save your changes. Now go back to Library maintenance and click on the magnifying glass with the squiggly equal sign icon. You will initially see “All Matches”. Now, look at the bottom of the screen. You have DESIGN, SAVE LIST and CLOSE. Design allows you to choose the attribute fields you’d like to see in the display. Save List is just that. Click that and you’ll have a new Song List to utilize.
by Dave Tyler - I had an interesting call the other day. The client is a talented super-user at one of the great radio stations using MusicMaster and he had an interesting dilemma. He uses “Special Sets” to schedule customized Artist Intros into songs. He has 3 of these Special Sets in each hour but only wants them to play a maximum of once an hour and on top of that not always in the same spot. The first thought would be to use a Max Quota per hour rule or Min/Max rule of some sort but the problem would be that if we set it at 60 minutes then it would always become available at the same time. Here is our solution to this unique request.
Use the dropdown menu below to view a list of stations and locations. Click a station on the list to visit its homepage and listen live!
MusicMaster Hits the East Coast
This month, the MusicMaster team took a road trip in the snow East to visit MusicMaster users in New York, Boston, DC, Philadelphia and more. The traveling trio, including MusicMaster Founder Joe Knapp, Shane Finch and Melanie Knapp, made a grand total of 11 stops on their tour. They visited with stations from Entercom, Urban One, Emmis, SiriusXM, Music Choice, the University of Massachusetts, and Temple University Philadelphia.
The learning happened on both sides. Programmers got a chance to pick Joe Knapp’s brain, and in return, our team learned more about how MusicMaster is being used to meet challenges in these big markets. Of course, there was plenty of excellent shop talk and reminiscing about radio days of yore to go around. A big thank you to everyone for your warm welcomes, and as always, for reminding us why we do what we do! A few photo highlights from the trip are below.
President of Berkowitz Broadcast Consulting
Before his current tenure as President of the company that bears his name, Gary was involved in every aspect of the programming and management of some of America's most successful radio stations. Gary was the first Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Gary then went to Detroit with Capital Cities Communications to program News-Talk powerhouse WJR and CHR WHYT. Launching one of the first Hot AC's, Q95-Detroit marked the transition into consulting.
Today, Gary consults many of the most successful AC and Classic Hits stations in the US. He begins with custom strategies and then works with the program director, general manager and owners on every aspect of the product. Gary says; "Many of the programmers I work with look at me as their co-PD who is only a phone call away. Since I work for a limited number of stations, you get my total attention to detail."
When it comes to music scheduling Gary says…"I was a bit reluctant to change over to MusicMaster (from one of the other programs), but it’s worked out great. Marianne (my MusicMaster Scheduling Consultant) has held my hand the entire way and still makes sure everything is right on my databases. It's like she works for me! She even teases me here and there that I’ve become a Music Master Ninja! All of my stations that use MusicMaster are at the top of the ratings, so that’s the best thing I can say about the program."
You can reach Gary at firstname.lastname@example.org or visit his website at www.garyberk.com.
MusicMaster, Inc.MusicMaster.com 8330 LBJ Freeway, Suite B1050 Dallas, TX email@example.com