The MusicMaster Pro-TeamKeith Cunningham
Jacobs Media is the nation's leading rock consultancy firm. Fred Jacobs created the Classic Rock radio format in 1983. Since then, Jacobs Media has expanded its services to include Rock, Alternative ("The Edge"), and Public Radio. With a commitment to innovation and customized strategies, the Jacobs Media team of consultants keeps clients aware of new trends, using nationwide online polls, focus groups, and ethnography, going beyond the numbers and observing real people in real life situations. Station services include strategic development, cluster strategy, music management and architecture, production and positioning, personality coaching, and promotional, contesting, and tactical concepts and execution. Jacobs Media's SmartSuite analytics package helps programmers better understand their stations' music design and on-air presentation, as well as tracking the competition.