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MusicMaster Names New Music Scheduling Consultant posted on May 21st, 2014

Software Giant Strengthens Sales and Support Departments

Brookfield, WIMusicMaster announced today that radio programming veteran, Jerry Butler, has joined the team to enhance sales and support.

Attachment-1Butler comes with a wealth of over 25 years of experience within the radio and media industry, having most recently programmed WRUF-FM, WRUF-AM, WRUF-TV, WUFT-FM, and WUFT-TV in Gainesville, Florida.

Jerry joins as a Music Scheduling Consultant to complement the ongoing international growth of MusicMaster’s extensive catalog of music scheduling software. Butler will assume his new duties June 5, 2014.

President, Joe Knapp, adds, “With the blessing of a rapidly-expanding and highly successful business comes the wonderful problem of being under-staffed. The trick is finding people who will fit perfectly into the team and hit the ground running. We are very fortunate to have found Jerry Butler. His passion and enthusiasm will fit right in here. Before long, I expect he will be part of the reason for our next round of expansion!”

MusicMaster was founded by Joe Knapp in 1983 and continues to be the world’s largest Windows-based music scheduling software for radio and television stations.

For more information, contact:
Shane Finch
Director of Sales and Support
(352) 812-3727

Genius Day Savannah posted on May 13th, 2014

l&lThe MusicMaster road show continued this month when the lovely and talented Marianne Burkett, along with Joe Knapp tagging along, paid a call on our friends at L&L Broadcasting in historic Savannah, Georgia. With the song Georgia On My Mind firmly stuck in our heads the whole time, this MusicMaster Genius Day Workshop was jam packed with helpful hints and deep tips and tricks. Our gracious hosts, Allison (Zoey), Ryan, Tim, Tony, and Gabe taught us all about southern hospitality while we taught them a few things about MusicMaster. How cool is that? We LOVE live and local radio, which is why we’re so fond of these particular radio stations. Check out their Facebook page here.


Marianne Burkett, TC Michaels, Gabe Reynolds, Ryan Koch, Zoey Acker, Tony Bristol, and Joe Knapp

MusicMaster Get Together Tour 2014 posted on May 11th, 2014


The MusicMaster family is growing constantly all over the world. To meet as many of our Clients as possible, we decided to go on the MusicMaster Get Together Tour. We will kick it off with a 11 city tour through Europe in May and June.

Joe Knapp, President of A-Ware software and the European partners will be there to give you some insight of what is happening on the MusicMaster development side as well as on the exciting plans for the future.

But the main reason for the tour is to meet and share a nice evening with you, with some drinks and snacks and lots of good conversations.

We all are looking forward to this tour very much and hope to see as many members of the MusicMaster family as possible.

  • May 22: MusicMaster Get Together Tour 2014 – Berlin, Germany
  • May 26: MusicMaster Get Together Tour 2014 – Brussels, Belgium
  • May 27: MusicMaster Get Together Tour 2014 – Paris, France
  • May 28: MusicMaster Get Together Tour 2014 – Madrid, Spain
  • May 29: MusicMaster Get Together Tour 2014 – Barcelona, Spain
  • June 2: MusicMaster Get Together Tour 2014 – Cologne, Germany
  • June 3: MusicMaster Get Together Tour 2014 – Munich, Germany
  • June 4: MusicMaster Get Together Tour 2014 – Vienna, Austria
  • June 5: MusicMaster Get Together Tour 2014 – Zürich, Switzerland
  • June 6: MusicMaster Get Together Tour 2014 – Milano , Italy
  • June 10: MusicMaster Get Together Tour 2014 – Amsterdam, Holland

If you plan to attend, please register at or send a email to

See you all soon!

RAIN Summit West Recap posted on May 10th, 2014


MusicMaster President, Joe Knapp, gave a revealing presentation at RAIN Summit West, the premiere educational and networking conference for the online audio industry. While speaking at the April 6, 2014, Las Vegas event, Joe promoted the idea that personal Internet radio enthusiasts may become the ‘farm system’ for future broadcasting talent and explained how MusicMaster Personal Edition (PE) can help these hobbyists change the industry by giving them access to professional music rotation software for under $300.

Interested in learning more? Visit or contact Joe directly at:


Garry Wall, Joe Knapp, and John Gehron

All Access Worldwide Radio Summit Recap posted on May 9th, 2014

allaccesssummitHundreds of radio pros, music enthusiasts and industry insiders converged on the legendary Hollywood Roosevelt Hotel for the 4th annual Worldwide Radio Summit. Team MusicMaster Worldwide co-hosted the Hard Rock Cafe Hollywood VIP Mixer (with our name in lights, shown below), featuring live performances by Zendaya, Christina Perri, and Daughtry.

allaccesssummit2Many world-class speakers offered the latest information on selling and making money in a digital world, proper utilization of social media, talent development, product branding, and how labels go about developing artists and releasing new music.

Hats off to Joel Denver, Matt Parvis, Tyler Polzin, and the entire Summit crew for an amazing event.

Here are some impressions from the show:


MusicMaster’s Drew Bennett hanging out with MusicMaster client George Cook, spotting a familiar face on our video screen!


Wrapping another incredible All Access Worldwide Radio Summit (left to right: Wide Orbit’s Jeff Dempsey, Joel Denver from All Access, and from MusicMaster Shane Finch, Drew Bennett, and Aaron Taylor).


Our good friend Steve Resnik “The Ramp” and Melanie Ross of MusicMaster.

More Than Just Music – Scheduling Promos/Liners/Events with MusicMaster posted on May 8th, 2014

More and more stations around the world are starting to use MusicMaster not only for music scheduling but also for the professional handling of their station’s on-air promotion activities. The benefit they see is in taking advantage of the already built-in and vast amount of functionality that MusicMaster offers when it comes to content management and scheduling. They use MusicMaster to schedule their jingles, liners, promos, and voice tracks.

Gunnar Astrup, Head of Music at Alsterradio 106.8 in Hamburg /Germany: “Thanks to the possibilities in MusicMaster, it was an obvious decision for us to start outsourcing and professionalizing the scheduling of our station’s on-air promotion.”

If you are interested in knowing more about the different options of using MusicMaster besides music scheduling, don’t hesitate to get in touch with us.

This picture was taken during a two-day MusicMaster “on-air promotion scheduling” training at Alsterradio 106.8 in Hamburg:AlsterradioFrom the left: Gunnar Astrup (Head of Music), Maike Sieber (Music Director), Hannes Erdmann (Music Director), Benjamin Kanthak (Music Director), Steffen Schambach (Head of On Air Promotion), Alexander Schenk (On Air Promoter)

Canadian Music Week Sessions posted on May 7th, 2014


MusicMaster 2020
Music Scheduling Innovations for the Future

The premier music scheduling service in the world will be offering this session during Canadian Music Week, showcasing the increased depth in programming services offered by their company. Company president Joe Knapp will moderate this session and will be featuring some of his key players to help you use MusicMaster into the future and to answer any questions you may have about using their system to its maximum effect. Join us at Trinity 4-5 on May 7 from 1:00 – 1:50 PM.

Radio Consultants Roundtable Meetings

This gathering of the top minds of the game, all in one place, is your chance to pick the brains face to face of those whose experience and knowledge can deeply enhance your own, including that of MusicMaster’s Joe Knapp. Join us at Trinity 1-3 on May 8 from 11:00 AM – 12:30 PM.

NAB Show Recap posted on May 6th, 2014

With test drones flying over head and the very latest in broadcast technology on display, Team MusicMaster Worldwide spent time with a variety of global automation partners at the 2014 NAB Show®, April 5-10 in Las Vegas, NV. Over 93,000 enthusiasts got hands-on experience with cutting-edge technology at the world’s largest electronic media show covering filmed entertainment, and the development, management and delivery of content across all mediums.

MusicMaster representatives demonstrated how our World Class Software interfaces with various automation, playout, research, traffic and other systems.

Special thanks to our automation partners: iMediaTouch, David Systems, Netia, SCISYS Deutschland, Wide Orbit, and ENCO.

After each day’s festivities, personalized demonstrations and conversation made the MusicMaster hospitality suite at Wynn Resorts a popular destination (shown below).


We’ll see you at the September NAB Radio Show in Indianapolis!

Here are some impressions from the show:


MusicMaster’s Jesus Rodriguez and Drew Bennett with On Air’s Max Mueller


Paul Ziino shows off MusicMaster and ENCO…


…along with Aaron Taylor


iMediaTouch’s Bill Baines, client Jana Sproule, iMediaTouch’s Renel Choiselat, Gary Kristiansen, MusicMaster’s Joe Knapp, and iMediaTouch’s Scott Farr

Our Growing Family of Products posted on April 9th, 2014

You’ve come to trust and depend on the MusicMaster name for your scheduling needs. We know that there are many different programming needs out there and we are pleased to introduce a suite of products designed to meet those different needs:

mm_proMusicMaster Professional Edition is the new name for our flagship product, MusicMaster for Windows. This is the product broadcasters around the world have relied on to schedule their music. We’ve only changed the name and added the Pro designation to our logo. Everything else about the product is the same. If you program multiple radio stations, MusicMaster Pro will continue to give you the full complement of programming tools you need to make your radio stations sound great.

mm_ltMusicMaster Limited Edition is our new product designed for non-commercial or small commercial broadcasters who want the main programming tools of MusicMaster Pro but who don’t need all the fancy scheduling tools and exports. You can use MusicMaster LT to manage one station’s library, clocks and scheduling needs. You’ll also be able to export to your automation system. For the budget-minded broadcaster, this version can be purchased for a one-time price.

mm_peMusicMaster Personal Edition is our other new product designed for the individual or hobbyist. If you know someone who tinkers at home with an Internet stream (perhaps even you?), recommend MusicMaster PE to them. We’ve even included a player with this package so someone can input their songs and be listening to it quickly. Of course the individual doesn’t need most of the scheduling tools broadcasters rely on, so by limiting those items, we’re able to offer MusicMaster PE at a very reasonable purchase price.

Broadcast Asia posted on March 27th, 2014

bcaCome and visit us at Broadcast Asia in Singapore on June 17-21 at Stand 5K2-02 where Joe and Rainer will be there to have a chat with you and show you the latest version of MusicMaster!