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MusicMaster 31st Anniversary Learning Conference posted on October 28th, 2014

Once again this fall, MusicMaster Team Global gathered for a season of learning, sharing and celebration.

October 6-8, our international force joined together near our worldwide corporate headquarters at Milwaukee Marriott West.

MusicMaster President Joe Knapp opened the event with a presentation of reflection and direction. Joe shared how MusicMaster continues to be the world’s fastest growing music scheduling software company, witnessing unprecedented domestic and international growth.

Knapp welcomed our four new domestic employees, Music Scheduling Consultant Jerry Butler, Senior Accountant Lorie Robers, Senior Technical Consultant Jeff Schroeder, and Music Scheduling Consultant Dave Tyler.

Joe concluded his opening remarks by reviewing a passionate and ambitious agenda for exciting new objectives and strategies.

Throughout the entire conference, each MusicMaster team member made a presentation detailing progress from their specific departments.


MusicMaster W.I.Z.A.R.D. Jill Sorenson discusses a “soon to be revealed” addition to the MusicMaster product line.


Sales Coordinator Drew Bennett and MusicMaster’s Canadian Partner Malcolm Sinclair unveil “soon to be announced” worldwide clients.


MusicMaster Scheduling Consultant Marianne Burkett introduces new team member Jerry Butler.


MusicMaster Webmaster Cole Marshall speaks of a future development action plan.

MusicMaster Partner Rainer Eichhorn of On-Air in Berlin, Germany disclosed riveting details about MusicMaster’s international appeal. Rainer also outlined our trade show and advertising plans for 2015.

Our MusicMaster crew was also treated to an entertaining and amazing branding presentation from Steve Jones, author of “Brand Like a Rock Star” and “Start You Up”.


Plus, we learned from sales pro Jim Mathis, author of “Reinvention Strategist”.


What an incredible time of team building, education and edification.

Thanks, Joe Knapp, for investing your time, talent, and treasure into our product, clients… and MusicMaster family.

There’s No Place Like Home posted on October 27th, 2014

The MusicMaster team joined hundreds of fellow Wisconsin broadcast professionals at the 58th Annual Wisconsin Broadcasters Association Clinic, October 21-23 at the Middleton Marriott Conference Center.

MusicMaster was created 31 years ago in The Badger State by A-Ware President, Joe Knapp, and maintains our worldwide headquarters in the western Milwaukee suburb of Brookfield, WI.

MusicMaster shared booth space on the exhibit floor and provided client demonstrations with automation partners ENCO and Wide Orbit.

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MusicMaster President Joe Knapp looks on as Wide Orbit Regional Sales Manager Jeff Dempsey shares his latest automation presentation.

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WBA President & CEO Michelle Vetterkind shares a moment during the busy agenda with WBA board member Lupita Montoto. Lupita is also the station manager for Midwest Family Madison station “La Movida” 1480.

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ENCO Sales and Marketing Rep Samantha Matheson and MusicMaster Sales and Support Director Shane Finch visit with a potential Wisconsin client.

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Wide Orbit Regional Sales Manager Jeff Dempsey and MusicMaster Senior Technical Consultant Jeff Schroeder show the automation interface now employed by thousands of radio stations worldwide.

Central Canada Broadcast Engineers posted on October 19th, 2014

MusicMaster joined hundreds of enthusiastic professionals at the 63rd Annual Central Canadian Broadcast Engineers Career Development Conference, September 25 – 28 in Barrie, Ontario.

MusicMaster VP/CTO Scott Wirt shared the latest on the MusicMaster menu of scheduling
options. Our team joined Wide Orbit for two nights of spirited conversation and learning in our hospitality suite.

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MusicMaster Canadian representative Malcolm Sinclair of Sinclair Media (pictured center) and MusicMaster Sales Coordinator Drew Bennett (pictured right) congratulate Bell Media/Toronto Engineer Wally Lennox (pictured left) on his Lifetime Achievement Award.

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Friends and broadcast colleagues join the MusicMaster staff for casual conversation in our Wide Orbit hospitality suite.

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MusicMaster Sales Coordinator (pictured right) provides personal consultation to a CCBE member.

September Genius Days posted on October 17th, 2014

On September 15th the MusicMaster crew went on a three day trip visiting customers and hosting Genius Days. President/CEO Joe Knapp, Marketing Director Melanie Ross, MusicMaster Support Coordinator Paul Ziino, and the Unconsultant Keith Hill visited with the team at Entercom-Milwaukee on September 15th. They discussed advanced scheduling concepts with Brian Kelly, Jojo Martinez, Leigh McNabb, and other members of the team at WXSS and WMYX as well as David Moore from Entercom-Madison.

On the 16th it was a day-long visit with Midwest Communications in Green Bay, WI. Program and Music Directors from every Midwest Communications market were on-hand for the extensive Q&A session. We met with Duke Wright, Jeff McCarthy, Corey Carter, Dan Stone, Jason Hillery, Mark Fleischer, Craig Holgate, Scott Hanson, PJ Lacey, Derek Moran, Greg Atoms, Tom Gjerdrum, Andy Harris, Cade, Shawn Powers, Jeff Frieders, Jay Morris, Ken Lanphear, Shane Cox, Randy Chambers, Otis Day, Amber Lee, Doc Murphy, Steve Cannon, Mojo, Jonathan Hensler, JT, Karla Cantrell, Barbara Bridges, Ron Allen, Hurricane Shane, and Rusty James. The day ended with a cocktail party and taco bar for all!

And September 18th the crew stopped in at Minnesota Public Radio to meet with folks from Classical 24, KSJN, and The Current including Doug Rowe, Rex Levang, David Safar, Jeff Esworthy, Lindsay Kimball, Suzanne Schaffer, and Steve Nelson. Lots of good questions came up which stimulated several hours of discussion. We learned a lot about how MPR does what they do and made some suggestions for how to improve it as well as some ideas on how to enhance MusicMaster.

After those three sessions the MusicMaster team went home with pages of notes and tons of new ideas. Look for those and many other new features in upcoming service releases and versions of MusicMaster!

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Brian Kelly, Paul Ziino and Joe Knapp at Entercom Genius Days.

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Group shot at Entercom

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Very interested in what Joe Knapp is saying

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Keith Hill, Jeff McCarthy, Midwest Communications, Duke Wright, Midwest Communications and Joe Knapp, MusicMaster

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Genius Day Group from Midwest Communications

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Genius group at Midwest Communications listening to Joe Knapp, MusicMaster

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Brian Kelly is a Genius MusicMaster User with Joe Knapp, MusicMaster

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Minnesota Public Radio

MusicMaster in Boston posted on October 16th, 2014

Paul Ziino was on site at WCRB and WGBH in Boston for two days of training and work with Jon Frank and Rani Schloss. In addition to learning a bunch of MusicMaster tricks they also completed the full integration of MusicMaster with their Audio Vault. Many happy people rejoiced during the staff meeting prior to Paul’s departure.

Below we see Rani, Jon, and Paul testing out the MusicMaster integration with Audio Vault.


MusicMaster @ IBC in Amsterdam posted on September 24th, 2014

IBC, the largest multimedia show in Europe, was held between September 12-17. MusicMaster could be seen at the different stands of our partners like Enco, Scisys, David Systems, AVC and Netia. Kevin Hopkins, Andreas Wissmeyer and Rainer Eichhorn of ON AIR Digital were there to show MusicMaster and meet a lot of our existing clients. Also Jean Claude Frick, Mathieu Habegger and Michael Buholzer of Swiss Media Partners have been there to help on the MusicMaster side.

Like every year, it was a great event and we want to thank all our users and partners who helped and came to see us, shake hands and discuss the future of our industry. It was a pleasure! See y’all next year!


The lovely Marion Grabler of Bremmedia and Rainer Eichhorn at the David Systems booth


Rainer Eichhorn and Gene Novacek of Enco are happy about the deep integration with MusicMaster


The guys are all right: Michael Buholzer, Jean Claude Frick, Rainer Eichhorn, Greg Podsiadlo, Mathieu Habegger and Andi Wissmeyer at the end of a long day on the convention floor


The great looking MusicMaster direct search window inside the Netia system. This gives users perfect song replacement access with full Rule functionality from within the the play out software. Very cool!

Momentum – Christian Music Broadcasters posted on September 23rd, 2014

Christian music programmers, speakers and artists from around the world gathered in Central Florida’s “City Beautiful” for 3 solid days of connecting God’s Word with God’s people in early September in Orlando, Florida.

MusicMaster’s Marianne Burkett, Jerry Butler and Shane Finch joined hundreds of participants eager to engage the culture with positive music and a message of hope.

On Friday, September 5, MusicMaster Sales and Support Director Shane Finch (below) presented “The Artistry and Science of Music Scheduling” with Christian’s cutting edge music programmers.

cmb1“Momentum” presents many opportunities to socialize with old friends and MusicMaster clients. Pictured below left to right are MusicMaster Scheduling Consultant Jerry Butler, Actor and VSR Record Executive Terry Silverthorn, MusicMaster Scheduling Consultant Marianne Burkett, JOY-FM General Manager Jeff MacFarlane, MusicMaster Sales Director Shane Finch.

image2Christian music superstar David Crowder (below center) shares a “Momentum” moment with MusicMaster’s Shane Finch (below left) and wife Jana Finch (below right).


NAB Radio Show posted on September 22nd, 2014

Three days of MusicMaster education, entertainment and enlightenment enhanced the fall Radio Show at the Indiana Convention Center and Downtown Indy Marriott in the middle of September.

MusicMaster happily consorted with automation partners ENCO, OMT and Wide Orbit on the exhibit hall trade floor, and hosted a festive hospitality evening for clients and chums.
MusicMaster Scheduling Consultant Jerry Butler (below left) demonstrates Optimum Goal Scheduling to a potential radio programming partner.


MusicMaster Founder and President, Joe Knapp (below right) visits the ENCO booth and meets a fellow music enthusiast, Jerry Phillips (below left). Jerry is the owner of Big River Broadcasting in Florence, Alabama, and father to the lovely Halley-Phillips Yeager of Big River. Oh, and he’s also son of legendary Sun Records Founder Sam Phillips.


A stormy summer night in Indy couldn’t keep the revelers away from the jammed MusicMaster hospitality suite at the Downtown Indianapolis Marriott. The highlight was sharing some time with radio legend Scott Shannon of CBS-FM and Scott Shannon’s True Oldies (below center). Radio’s best friend Art Vuolo (below far right) had created a video montage of Scott’s long radio history.

This amazing moment, captured by MusicMaster VP/Media Laurie Knapp, includes (left to right) Sean Ross of Ross On Radio, Steve Resnik of RAMP, Shannon, MusicMaster Founder Joe Knapp, and Art Vuolo.

radioshow3Heather Boethin, Local Sales Manager and Digital Resource Sales Manager of Cox Media, Tulsa (below left) shares a laugh with Scott Shannon of CBS-FM (below right).


PRPD Recap posted on September 18th, 2014

Jill Sorenson and Aaron Taylor visited the great city of Portland, Oregon for the annual Public Radio Program Directors (PRPD) Conference at the beginning of September. They had an opportunity to visit with many clients discussing how MusicMaster makes their scheduling a breeze. They still squeezed in time to wander the city block known as Powell’s Bookstore and drool over Voodoo Donuts. Really, click on the link if you’ve never seen a Voodoo doughnut! Kudos to host organization Oregon Public Radio (a MusicMaster user) for their hospitality. We look forward to visiting Pittsburgh where the 2015 conference will be held. Until then, a few photos of our MusicMaster friends:

prpd1 – Schnitzer Theatre
2 – The PRPD opened with the March Forth Marching Band
3 – Rik Malone (KFDC), Aaron Taylor, Bill Lueth (KUSC and PRPD Board Member)
4 – Aaron Taylor and Cheryl Dring (WDPR)
5 – Matt Abramovitz (WNYC) and Jill Sorenson
6 – Aaron Taylor and Chris Wienk (WMHT)
7 – Suzanne Bona (Sunday Baroque) and Jill Sorenson

Spanish Broadcasting System (SBS) Visit posted on September 1st, 2014

Jesus Rodriguez and Aaron Taylor visited MusicMaster clients Spanish Broadcasting System (SBS) during their Los Angeles visit to see if night DJs really have the most fun. They got the opportunity to hang out with DJ Pato and his show doing big things in the LA market.